Meet the owner
Our family has been selling swimwear for over 50 years. At a young age, Jeanette Laniado was tasked to run the families beach shop in Virginia Beach, VA. There she learned the trade and how to follow the trends season after season. In the 80’s with a growing family she moved to Myrtle Beach, SC to open more beachwear stores. During the season of 1997, a deal of 2 pc bikinis came around that was not quite right for the family’s business, but Jeanette saw opportunity in those bathing suits. She bought the deal and sold it all up and down the Carolina coastline. With this deal, Swimsuit Station was created. Now over 25 years later and located in Ocean, NJ Swimsuit Station is the nation's leading swimwear wholesale distributor servicing over 1,500 different customers and carrying all categories of swimwear and cover-ups.